Behold The People Mag Cover Jessica Simpson Has Been Negotiating Her Entire Pregnancy

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jessica simpson maxwell photoJessica Simpson has hardly paused in keeping her mommy brand momentum going. The masterful bump profiteer may have seemed somewhat quiet in the weeks following her daughter’s birth, but a new People magazine cover confirms that the mother wasn’t just kicking back on maternity leave. She was hard at work negotiating a cover and debut photo spread of Maxwell Drew Johnson for a whopping $800,000. Who says (celebrity) motherhood doesn’t pay?

The issue will reportedly be on newsstands this Friday with plenty of images of  the new baby and Jessica’s first post-pregnancy interview. While “BABY BLISS!” isn’t exactly what comes to my mind when envisioning a new mother at home with her newborn, People‘s piece will include such PR gems as “life has completely changed!” and “We can’t get enough!”

Meanwhile, breastfeeding has become a “full-on job,” according to Jessica:

“It’s the worst if I have to pump and give [Eric Johnson] a bottle to give her,” says Simpson. “I miss holding her and having that closeness.”

All the more money and exposure for that budding maternity line, I suppose.