Ashley Madison, the online dating service that is specifically geared towards people already in relationships looking for affairs, ran a very offensive advertisement to women today. In a tasteless play off last night’s Halloween festivities, the advertisement in New York Metro reads “Did your wife scare you last night?” and depicts an obese woman in lingerie. Way to suggest that larger women aren’t worthy of commitment, love, or sexual relationships for that matter.
Infidelity and extramarital affairs are a terrain unique to all partnerships, but to imply that simply having a bigger wife is reason enough to cheat is insensitive on a multitude of fronts. Aside from the rather blatant fat-shaming by suggesting these women to be “scary,” there is also the assumption that all partnerships with women should boil down to physicality — nothing more.
The visual paired with the cheesy tagline “Life is short. Have an affair” gives the philandering service a tawdry sheen — but perhaps, given their business objectives, that’s why they’re going for.