If I Didn’t Work I’d Have The Best Body

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Exercise is often at the center of these moms’ social lives, she explains, and they spend lots of time Facebooking, Tweeting and blogging about their accomplishments (i.e., their latest race times). To be clear, I’m not criticizing these women – I think it’s awesome that they’ve found a way to balance being a mom with a healthy lifestyle, and I think they’re sending a powerful message to their own children not only about the importance of physical activity but also of carving out “me” time.

That said, of course they have killer bodies – their day revolves around working out! This is nothing new, not by any stretch of the imagination. And they’re hardly “squeezing it in” because, let’s get real, their workout is pretty much their “job” – if you want to call it that. Yes, their kids are their priority, but when the kids are at school all day and you’re not working or volunteering, then working out is simple. How is this a novel concept?

In case I sound bitter, know that I’m not. I’m just irritated that “fit moms” is being touted as a major trend, that’s all. I think the idea of “fit moms” always existed, it’s just that most women squeeze in a spin/yoga/TRX class at, say, 6 a.m. or during their lunch hour or long after the children are tucked in at night.

From a business and marketing perspective, it’s interesting. Holmes writes about all these new products – from sportswear to energy bars – geared specifically to “fit moms.” Clearly there’s money to be made. But the notion of moms working out post-drop-off is nothing new, that’s for sure.

Again, we’re not talking about moms with little ones at home; in those instances, it can be extremely challenging to fit in a workout. We’re talking about moms who pretty much have the hours of 9:00 a.m. to 3:30 p.m. to themselves. We’re supposed to be wowed that they “squeeze in” a workout? Puh-leeze.

(Photo: ostill/Shutterstock)

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