Body Image
Victoria’s Secret ‘A Body For Every Body’ Is Probably Not For Your Body
When Victoria’s Secret released their new ‘Perfect Body’ marketing campaign last week, with the slogan plastered over a picture of ten tall, glowing, stick-thin models, they got an earful of righteous anger from social media. So the good folks at Victoria’s Secret tried to address their misstep yesterday, by giving the marketing campaign an updated name and slogan. The new title is ‘A Body for Every Body‘. And it’s still plastered over the exact same image of ten models cut from the same 5’10”, 120-pound mold.
It’s not clear if or when the posters that have already been shipped out to stores for display will be replaced, but I won’t be finding out, because Victoria’s Secret isn’t getting any of my money. I’m short. I have had two children. In lingerie, I look like a piece of Silly Putty that’s been left out in the sun. If you, like me, don’t fit into one of the ten clone-like categories of body type offerings from the store, go elsewhere. For one thing, I’ve heard more than one story from people who have been, let’s say, politely discouraged from shopping at VS due to their physique. Or, occasionally, not so politely. For another, they don’t have a great track record with boobs that aren’t currently being squished into one of their crappy bras. (Which reminds me of yet another reason to skip a mall trip to Vicky’s: they are notoriously bad at actually getting people a bra size that actually fits them properly. It was ages before I got a department store fitting and realized I’d been cramming the girls into a 36A for no reason at all. There is no joy like a properly fitted bra! Do your boobs a favor and take them somewhere else. If you go to literally anyone else that has 1.) a tape measure and 2.) one or more eyes, you should be in good shape.
Also, the first person to try to accuse me of ‘skinny-shaming’ in the comments can eat my stretched out, ugly nursing bra. If you have the sort of body type that allows you to shop at Victoria’s Secret, my beef is not with you – congratuwelldone! But you also don’t get to be mad at the rest of us who don’t fit that very rigid mold for complaining and taking our boob-money elsewhere. Sorry, but acknowledging that there is more than one way to have a ‘perfect body’, or that ‘every body’ should be a little more diverse than being 5’9″ and 110 pounds or 5’11” and 125, is not skinny-shaming. It’s reality.
(Image: Twitter)