Twitter Campaign Urges Amazon To Stop Excluding Dads From Its Family Marketing

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A popular dad blogger died last weekend, and as a testament to his memory some very high profile dad bloggers have joined together to re-ignite a campaign calling on Amazon to rename it’s “Amazon Mom” program to “Amazon Family” in the US.

Oren Miller started pushing for a name change two years ago, after receiving some particularly annoying correspondences from the company. He posted a screenshot of one of them to his blog:

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Amazon Mom is a program created “especially for caretakers and parents of small children.” It gives Prime members extra discounts and benefits on thing like diapers and other bulk items parents and caretakers buy. The program goes by “Amazon Family” in the UK, Canada, France, Germany and Japan. Oren said about the email, “I thought it was funny, because it was too dumb to be offensive. Who listens to an audio book during yoga?” He also noted the auto response you get if you email to complain about name:

Despite the name, you don’t need to be a mom to join. Amazon Mom is open to anyone expecting a baby or caring for a baby or young child, whether you’re a mom, dad, grandparent, or caretaker. We just thought “Amazon Primary Caretaker” didn’t have the same ring to it.

Okay, but “Amazon Family” has a pretty good ring to it, no?

Well-known bloggers are taking up Oren’s cause and attempting to reignite the campaign on Twitter:




It’s well past time for dads to be taken seriously as caregivers. “Amazon Family” just makes more sense.

Oren Miller died of lung cancer over the weekend. He was 42-years-old. The way he wrote about his diagnosis and his family was both heartbreaking and inspiring.  If you want to support the movement he started, you can use #Dads4Oren and #AmazonFamilyUS.

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