The Nursing Bra Market Thinks That You’re Sexless And Unattractive

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Nursing bras are acknowledged as not the sexiest garment a woman can wear  what with the nude colors, matronly cups, and many snappies. But while the nursing bra market has been designing alternatives with lace, rhinestones, and bright colors, they are doing so under the impression that you’re not sexy in the slightest — because you’re a mother.

The New York Times reports on a series of companies attempting to revamp the nursing bra with more lingerie-esque designs. But don’t get too excited because lingerie isn’t for mothers, according to Lisa Ebbing, the marketing director at nursing bra company HOTmilk:

“I love being a mother, but lingerie is not for a mother,” Ms. Ebbing said… “It’s for a woman.”

Apparently being a mother is not the same as being woman on the pure basis of undergarment choice. If you’re not wearing a lacy push up bra or matching lingerie set, you’re not a woman to the heads of these bra companies. And motherhood and a fancy balconette bra are just not compatible.

But Kathryn From, the managing director of Bravado of a “no-frills” nursing bra line, takes that point even further by saying that mothers won’t be lining up to by these sexy bras. She comments that her “core customers” are mothers who are conventional girls next door. Therefore, they are not desiring of sex:

“We are much more your girlfriend who lives next door. She’s confident, and great, but isn’t overtly sexual.”

And to close this roundup of blatant mother-bashing, the Times speculates whether mothers even want to have sex anymore:

Indeed, the curious might wonder whether sleep-deprived women facing the challenges of postpartum life are buying lingerie in hopes of actually spurring desire.

But some of the customers of HOTmilk and its ilk said that they were still interested in sex, despite the demands of motherhood.

It may surprise the paper as well as Bravado and HOTmilk to learn that women with children still have sex — and desire it. The demands of parenting may put a damper on sex drive and opportunities for both men and women, but a celibate motherhood is not a universal experience even if, culturally, we often paint mothers as sexless beings.