STFU Parents: Eggcessive Facebook Parents Who Treat Easter Like Christmas 2.0

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Happy holidays, Mommyish readers! This weekend, while Jewish kids don’t stand to receive more than $5 for finding the afikomen during Passover, kids who celebrate Easter are gearing up for a pretty sweet windfall, and I’m not just talking about devouring a few chocolate bunnies and marshmallow Peeps. For the past few years, I’ve been chronicling the insane over-purchasing some parents fall victim to on Easter, and I expect this year to be no exception. Much like Jesus Christ, the cost of Easter has risen, and parents on social media can’t wait to show off their handiwork to their expansive network of friends and family.

Remember when Easter only consisted of low-key neighborhood egg hunts and individual baskets that had a few pieces of candy buried underneath a bunch of shiny grass? Those salad days are long gone. Today, Easter is increasingly known as “Christmas 2.0,” which is funny considering an article in Slate from 2010 titled ‘Happy Crossmas’ revolves around this thesis: “Unlike Christmas, whose deeper spiritual meaning has been all but buried under an annual avalanche of commercialism, Easter has retained a stubborn hold on its identity as a religious holiday.” It’s only been five years since those words were written, but in 2015, they couldn’t be further from the truth. What’s interesting to me, though, is that it’s not necessarily commercial retailers that have been pushing for parents to purchase more and more gifts for their kids; it’s the parents themselves who have self-imposed these arbitrary rules. There might be more Easter sales than there used to be, but it’s parents’ competitiveness and desire to make their kids feel “special” that has led to this massively grotesque display of Easter gifting. Kids used to get Easter baskets. Now they get Easter bounties.



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