STFU Parents: 5 Ways Parents Birthdayjack Their Friends On Facebook

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Last year, I wrote a column in honor of Birthday Week on STFU, Parents titled “How Not To Wish Your Kid A Happy Birthday On Facebook.“ That column was all about the escalated madness of celebrating children’s birthdays in the Internet Age, honoring milestones on a monthly, week, and sometimes daily basis with cakes, gifts, and – of course – social media acknowledgement. Now that it’s Birthday Week again on the blog, I wanted to delve into another area of birthday madness: Birthdayjacking.

We already know that mommyjacking is a habitual and evolving trend, with offending parents hijacking their friends’ status updates to mention something about their kids at every possible opportunity. Mommyjackers are know-it-alls, bubble bursters, one-uppers, and career scolders, and they love nothing more than finding a way to shine the spotlight on themselves or their kids. So it makes sense that birthdayjacking is such a common practice, particularly if someone is lucky enough to share to a birthday with a mommyjacker’s child.

Birthdayjacking isn’t done out of malice, but rather with excitement — except that excitement is only occasionally shared by the person whose birthday it is. It’s not that it’s rude to point out that it’s your kid’s birthday on Facebook; most people give their children a birthday shout out on social media, if not several, even if the kids can’t read. What makes birthdayjacking so special is that parents are taking that excitement off of their personal page and applying it to friends’ pages, as well. It kind of makes you wonder if these folks are just dabbling in some “lite” birthdayjacking, or if they’re leaving comments about their kid’s birthday all over Facebook. Either way, it’s entertaining. Here are some examples:

1. Mommyjacking Another Mom


Dana and Michelle are friends, and friends typically enjoy having things like birthdays (or kids’ birthdays) in common. Still, the focus of Michelle’s update is her son, not her son and all the other kids out there who are enjoying their birthdays that day, too. The coincidence is “fun,” but perhaps Dana should have led with “Happy Birthday” and not “I forgot that my daughter is exactly one year apart from your son!”

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