Memo To American Apparel: Teens Are Not Idiots

Unless you’ve been living in a bubble, you know by now that American Apparel founder and CEO Dov Charney is a perv who’s all about hooking up with his hot young employees and occasionally jerking off in front of reporters. He also has a bunch of sexual harassment claims against him, but that’s a whole other story.

Anyway, American Apparel’s print campaigns have always been controversial most feature young teenage models or employees in sexually provocative poses (Charney himself is often the photographer). But the brand’s latest fall/winter 2011/12 footwear campaign makes zero sense.[tagbox tag=”fashion industry”]

I know I’m not the demo market here, but I think that even everyday teenage boys and girls can see that a shiny oxford shoe resting on a bare ass cheek is just stupid. It’s not even clever. Or creative. Or sexy!

It actually makes no sense, and I am annoyed for all the kids out there who are supposed to get excited over such stupidity. I mean, are they supposed to want this shoe simply because it’s next to a faceless woman’s ass?


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