Stuff

Lesbian Couples Have A Say In The Longevity Of Relationships In New K-Y Ad

By  | 

Most advertisements geared towards conveying longevity in a relationship or a marriage feature straight couples. Whether it’s an ad for a dating website that promises finding life-long partners or even wedding planning, same-sex couples are usually left out of the conversation about commitment. K-Y has changed all that with a new advertisement that depicts a lesbian couple chatting about how they’ve managed to keep the spark in their relationship despite the passing of time.

What I love about this advertisement is that the two women are clearly together, but the depiction strays far from highly sexualized images of lesbians that so often pop up in the media. The ladies are in a committed partnership that does involve an active sex life, and yet we see don’t see any gay stereotypes either unlike some advertisements.

Good job, K-Y!

[youtube=http://www.youtube.com/watch?v=x0lZuB1DyhM?version=3]

(photo: k-y.com)