Jessica Simpson Continues To Exploit Her Daughter’s Insane Adorableness At Another Promotional Event

Last week, it was backstage home movies to promote her reality show, Fashion Star. This week, Jessica Simpson is bringing her seriously cute little one Maxwell to a promotional event at a mall in Charlotte, North Carolina, guaranteeing that the PR stop is sure to get some added attention.

There’s no doubt that Simpson’s daughter is aborable. I mean, she has pinchable cheeks and a Bam Bam inspired hairdo. To steal from the best thing Alicia Silverstone has ever done, Maxwell is giving people toothaches, cuz she’s just so sweet. But there’s also no doubt that Jessica Simpson can afford a freaking babysitter. Can a promotional event at a department store really be that fun for a toddler?

It’s really just the latest example of the way that some celebrities choose to incorporate their children into their public persona and into their career. And these types of events aren’t even comparable to simply selling the first photos of baby to People so that you won’t be hounded by paparazzi for months. This is more than that. This is frequently putting your baby out there as a marketing ploy while promoting your business endeavors.

At Mommyish, we are frequently critical of the way that tabloids cover celebrity pregnancies and motherhood. But there is no doubt that this type of behavior by certain celebs promotes some of the worst of tabloid culture. It is hard to argue that celeb children and families should be off-limits, except for when that celebrity has a product, TV show, or fashion line to promote.

(Photo: JuanSharma/ Bruja, PacificCoastNews)