Real-Life Superhero Hugh Jackman Has A Good Plan To Get Kids To Wear Sunscreen

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avengers-sunscreenAs a pale, freckled, mole-covered redhead with multiple cases of skin cancer in both parents and a debilitating fear of wrinkles, I am a vocal proponent of sunscreen. Still, a lot of kids don’t want to wear the stuff. But maybe it will help that Wolverine says they have to, because Hugh Jackman is trying to get kids to wear more sunscreen, and he’s even come out with an excellent new line of kid-friendly, superhero-themed sunscreen to get them to do so.

(Related: Boston’s Public Sunscreen Dispenser Idea Is Absolute Genius For Forgetful Moms)

“Pure Sun Defense” is Jackman’s new line of water resistant SPF 50 sunscreen for kids, and it’s available in both spray and cream varieties. The sunblock, or “funblock,” has pictures of superheroes and other popular kid characters on it. The Avengers and Spider-Man-theme sunscreens are my favorites, because they make the “Pure Sun Defense” brand sound like a bunch of heroes protecting people from the sun’s harmful UV rays. There is also a Disney Princess sunscreen, a Minions sunscreen, and a Frozen sunscreen.

According to People, Jackman has had skin cancer multiple times, and he attributes his troubles with the disease to a childhood spent playing in the sun without sunscreen.

“It’s always a bit of a shock just hearing the word ‘cancer,'” Jackman said. “Being an Australian it’s a very common thing. I never wore sunscreen growing up so I was a prime candidate for it.”

Kids who do not wear sunscreen before the age of 10 are reportedly 50 percent more likely to get skin cancer in their lifetimes than kids who do wear sunscreen. Still, kids don’t think about wrinkles or skin cancer and only tend to think about sunburns after they happen, so Jackman thinks a line of kid-friendly, Avengers-themed sunblock will help kids want to wear more sun protection. It seems like a good idea to me. From what I’ve seen of small children, kids will want to wear sunblock in the middle of the night in February if you just stick Elsa on the package.

If Elsa and Iron Man don’t work, try telling the kids that Wolverine says they have to wear sunscreen. That information should take care of any last resistance.

Photo: Pure Sun Defense