Stuff

Gwen Stefani Will Charge You For A Clothing Line That Your Kids Are Capable Of Making

By  | 

Come November, Gwen Stefani will debut her new children’s line “Harajuku Mini” at Target, inspired by anime characters. According to Styleite, the line will be for boys and girls ranging from babies to tweens an retail between $3.99 and $39.99. Gwen shared with Women’s Wear Daily her intentions in creating such a line:

“I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan…The whole idea is about being creative, expressing your own individuality and having fun getting dressed.”

Considering that most children enjoy getting dressed no matter what is in their closet: corduroys, fairy wings, mismatched socks, or even face paint, Gwen’s line seems aimed at generating a line of outfits that most children would rather enjoy putting together themselves. There’s not much stopping today’s kids from throwing on a Spiderman costume or placing alien antenna on their heads before heading off to school. Regulating and incorporating anime characters into mainstream fashion for children smells like a ploy to get parents to hand over money for something that their kids are more than capable of doing on their own — and would most likely prefer to create.

But I suppose for those children who are wary of putting together an anime outfit that might cause some scorn from the cool kids, Gwen’s name on the label might help justify their choices.