Women In Australia Who Get Knocked Up On Valentines Day Can Get A Free IKEA Crib
And for Australians who can plan their baby’s birth with forensic precision, help is at hand… in the unlikely form of furniture giant IKEA.
The Swedish homeware emporium is offering the nation’s most efficient parents-to-be a free cot, just so long as their baby arrives nine months to the day from Valentine’s Day.
It will gift a $99 Sniglar cradle to any family able to prove their newborn entered the world on November 14 later this year.
The special promotion was advertised in Australian newspapers yesterday next to a cut-out coupon and a picture of the cradle beside the words: ‘FREE for babies born nine months from today.
Parents will have to keep the coupon safe until November and present it to IKEA alongside a ‘proof of birth’ in order to claim their baby prize.
Don’t get me wrong, I love IKEA for many reasons, the children’s furniture holds up really well, they always have great basic items like candles and picture frames, the meatballs.. but this seems like the sort of promotion that would just be a happy accident, and not anything people will actually do. On purpose. To get a free $99 crib. Because having a newborn is stressful enough without having to put together a baby crib that will just come with some weird drawings, no written instructions, an Allen wrench, and probably a missing screw.
(photo: Twitter)