Fashion To Drool Over? Lanvin To Launch ‘Super-luxury’ Kids’ Collection
One of the main reasons I had kids was so that I could buy them tiny Converse running shoes. Just kidding. But there is something so ridiculously yummy about â€œgrown-upâ€ clothes and accessories that look like theyâ€™ve been shrunken down to nothing in an industrial-strength dryer â€” and then worn by sweet little drooling munchkins.
So when high-end designers partner with mainstream retailers to create cute kidsâ€™ collections â€” think Stella McCartney for GapKids â€” weâ€™re all over it. But when the Fendis and Guccis of the world launch childrenâ€™s clothes under their own label, well, itâ€™s just a whole other ballgame. I mean, letâ€™s get real: just who exactly is dishing out $145 for a Gucci bodysuit/bib set?
Lanvin is the latest luxury brand to jump into the childrenâ€™s market. Its just-announced kidsâ€™ line, set to debut in June alongside Lanvinâ€™s resort collection, will reflect the labelâ€™s â€œsuper-luxuryâ€ designs and consist of 25 pieces for girls 4 to 10 years old (included in the mix are dresses, T-shirts, coats, sweaters and more). Lanvin executive Thierry Andretta told WWD that that the fabrics used will cost about ten times more than those normally used for childrenâ€™s clothing. (Um, okay.)
Look, we’re all for splurging every now on then – on yourself, your kid, heck, even your dog. But the whole notion of little children drooling all over their designer duds just doesn’t sit right with us. I mean, there’s precious, and then there’s just plain obnoxious.
(Photo: Getty Images)