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Fashion To Drool Over? Lanvin To Launch ‘Super-luxury’ Kids’ Collection

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One of the main reasons I had kids was so that I could buy them tiny Converse running shoes. Just kidding. But there is something so ridiculously yummy about “grown-up” clothes and accessories that look like they’ve been shrunken down to nothing in an industrial-strength dryer — and then worn by sweet little drooling munchkins.

 

So when high-end designers partner with mainstream retailers to create cute kids’ collections — think Stella McCartney for GapKids — we’re all over it. But when the Fendis and Guccis of the world launch children’s clothes under their own label, well, it’s just a whole other ballgame. I mean, let’s get real: just who exactly is dishing out $145 for a Gucci bodysuit/bib set?

Lanvin is the latest luxury brand to jump into the children’s market. Its just-announced kids’ line, set to debut in June alongside Lanvin’s resort collection, will reflect the label’s “super-luxury” designs and consist of 25 pieces for girls 4 to 10 years old (included in the mix are dresses, T-shirts, coats, sweaters and more). Lanvin executive Thierry Andretta told WWD that that the fabrics used will cost about ten times more than those normally used for children’s clothing. (Um, okay.)

Look, we’re all for splurging every now on then – on yourself, your kid, heck, even your dog. But the whole notion of little children drooling all over their designer duds just doesn’t sit right with us. I mean, there’s precious, and then there’s just plain obnoxious.

(Photo: Getty Images)