Target Teams Up with ‘Fixer Upper’ Hosts Chip and Joanna Gaines, and People Are Freaking Out

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If being able to buy shiplap at Target sounds like your idea of heaven, then today is going to be a good day for you. Target is teaming up with Fixer Upper stars Chip and Joanna Gaines for a new home goods line. It’s going to be rustic and charming as hell, and people are already freaking out about it.

The new line is called Hearth and Hand with Magnolia, and it’s designed as a sort of store-within-a-store concept that is unlike Target’s previous collaborations.

“Just as we’ve never created an exclusive line of product for a retailer before, Target has never done anything like this before either. Let me try to give you a visual: it’s like a little shop inside of Target,” Chip Gaines wrote. “Jo keeps calling the look ‘modern farmhouse,’ whatever that means. All I know is she’s so excited about this collection that she wants to register for our wedding all over again.”

The aesthetic is “modern farmhouse,” which is Joanna Gaines’ signature mix of homey, traditional, farmhouse-type stuff cleaned up with a bit of matte white modernism. Gaines loves enormous clocks and putting big, inspirational words on walls, so maybe we’ll see some of that.

Hearth and Hand with Magnolia is not a limited-time designer collaboration. It’s an ongoing Target line that will refresh seasonally. It goes on sale on November 5. Prices range from 99 cents to $129.99, but Target says most of the items are under $30.

These are a few of the Hearth and Hand with Magnolia items Joanna Gaines designed for Target.

joanna gaines target

Those striped napkins are pretty cute. The fact that two have vertical stripes and two have horizontal stripes is freaking me out and compelling me to re-fold two of them, but they look nice and seem very useful.

Target and Fixer Upper are a lot of people’s favorite things. Now Fixer Upper fans are lining up and basically begging Target to take all their money.

Twitter is spending all its money at on Joanna Gaines’ new Target line.

What do you think of Chip and Joanna Gaines for Target? Let us know in the comments.

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(Image Instagram /@JoannaGaines)