Lifestyle

All The Brands And Companies That Used To Be Known By A Different Name

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Other times, companies need to change their name to (hopefully) get business back on track. Goodbye, Restoration Hardware. Hello, RH!

rh

Image: Helen89 / Shutterstock.com

Restoration Hardware has had a bit of a rough go of it lately. The home furnishings and decor store has struggled to stay relevant in a time when people are more likely to go to IKEA than drop $5,000 on a couch their kids are going to ruin anyway. They’re trying to switch gears and move into a “lifestyle”company that sells more than just home goods – think baby products and outdoor stuff. So they dropped the “hardware” from their name and will be going by just RH from here on out. Still doesn’t solve the problem of a lot of locations being in malls, which are dying a slow but certain death.

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