All The Brands And Companies That Used To Be Known By A Different Name
It’s hard to imagine Amazon by any other name. Especially a dumb one like Relentless.
Amazon founder Jeff Bezos was pretty adamant that Relentless was the perfect name for his business. So much so, in fact, that bought the URL (for all time, we guess?), and if you type relentless.com into your browser till this day, it redirects to Amazon. Friends told him the name was a bit sinister (can anyone say foreshadowing?), so he considered other names. Cadabra was a contender, until his attorney overheard it as cadaver. Bezos eventually settled on Amazon because it suggested something huge, and because it started with an ‘A’. Back in those days, websites were listed alphabetically.