Lifestyle

All The Brands And Companies That Used To Be Known By A Different Name

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Nike started out sounding more like an ice cream company.

nike

Image: mimohe / Shutterstock.com

The name Nike and the swish logo are unmistakable these days. But would we feel the same if the company was called Blue Ribbon Sports? Probably not. When the company was founded in 1964, it wasn’t the shoe, apparel, and sports gear manufacturer it is today; it was simply a distribution company for Japanese manufacturer Onitzuka Tiger. When Blue Ribbon Sports started making their own merchandise in 1971, founders Phil Knight and Bill Bowerman decided it was time for a name change. They settled on Nike, after the Greek goddess of victory.

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