Just Because The TV Is On Doesn’t Mean Mom Is Watching
According to She-economy, mothers control $4 billion in annual ad spend making them a big fish for suits. But unlike other demographics, mothers have demands on their time and much less of it. Moms, much like you reader, are turning the internet because it’s always there regardless of time slots. With so much on their plates, mothers can pop online to look up a new brand for a stroller, watch a little OWN, find a new recipe, read up on the latest Planned Parenthood debacle, and quickly log off. And if you’re an advertiser, you’ll be lucky to squeeze into that twenty minutes with a crow bar.
I’m sure that that marketers will find new ways to insert themselves into the private times of mothers. But in the meantime, I like the sheer fact that it’s getting just a little bit harder.