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Mon, Aug 29 - 5:26 pm ET

Can We Talk About How Beyonce Totally Mommyjacked The VMAs For A Second?

The outpouring of love that Beyonce has received from both fellow celebrities and her fans after announcing her pregnancy is really wonderful. Considering the discrimination that pregnant women and mothers often face in the workplace, it really is lovely to see motherhood be so celebrated in such a public forum like the MTV Music Video Awards.

And yes, it’s fantastic that despite her professional success she was able to hit her personal milestone of having a baby at 30. And yes, it is lovely that Clint Eastwood is willing to push back the production of his film so that B won’t lose her role due to being pregnant. But does it bother anyone that — to borrow an expression from STFU Parents – Beyonce essentially “mommyjacked” the entire show with her pregnancy announcement?

Beyonce is already considered a top performer by both those in and outside the industry, and any event where she will be performing is already guaranteed to be showstopping. So then why did the Grammy winner feel compelled to use the VMAs as her platform to announce her news? In theory, the award show was generated to acknowledge the work and efforts of the music industry’s most talented (or most publicized) performers. So then why choose to monopolize the show with not only an outstanding performance, which the superstar always manages to pull off — but personal, tabloid-fevered news?

Lindsay Cross, one of our contributors, pointed out that the VMAs presented an opportunity for the triple threat to “claim” her pregnancy as a famous woman.

“I think it was a nice way to announce it ‘on her terms’ I guess,” observed Lindsay. “So many tabloids and websites speculate on when a woman in pregnant. There have been rumors about Beyonce having kids for years, I feel like. I think it was more about claiming the pregnancy and her announcement as hers to make, not so much trying to steal the show from anyone else.”

A valid point considering that every time a starlet leaves her house in a loose-fitting blouse, she is instantly speculated to be pregnant. Any hint of “extra” flesh or bulges are circled with red pen and offered up to viewers in zoomed-in, blurry images that they are encouraged to study without hesitation. Women in the public eye don’t so much “announce” their pregnancies as much as they succumb to them — with watchful eyes, gossip columns, reporters, and the world at large saying that they were right all along.

Perhaps Beyonce’s decision to use the show as her platform was more celebratory for her than the standard press release with the obligatory two lines about how she just can’t wait to be a mother. Or maybe it was just her manager’s idea.

(photo: hot97svg.com)

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Comments

  1. Trackback
    45 days ago
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    205 days ago
    Beyonce’s ‘Love On Top’ Video Fuels Fake Pregnancy Rumors | Mommyish

    [...] video dancing in bulkier suits and her trademark high heels, which she had no trouble dancing in during the VMAs moments prior to announcing her pregnancy.  People is already on this opening their coverage of the video with “Now you see it – and [...]

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  7. By reginamillis

    I am increasingly disturbed by such celebration of celebrity pregnancy- no wonder so many teens want to copy. The world is overpopulated- hasn’t anyone heard?

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    [...] too. As Koa Beck, editor of our sister site, Mommyish, pointed it out, it was totally a “mommyjacking” [...]

  11. By Pamela

    She’s excited, overjoyed and wants to share happy news with her friends and her fans. What better way to celebrate her most important upcoming work, creating a new life, than on stage right after a great performance? For many of us, starting a family is the most exhilerating, magical times of our lives. You can see it in her eyes, so why look for the cynical? just wish her the best and enjoy the happy vibes she and her husband are sharing with everyone.

  12. By Mollie Hemingway

    If she did mommyjack it, it was a welcome deviation from the rest of the boring event! Just kidding, but her performance and Adele’s — along with Brian May’s guitar work — were the only really decent things about the show, right?